Privacy Policy

The protection of your personal data is of particular importance to us. We therefore process your data exclusively on the basis of the legal provisions (GDPR, Austrian Telecommunications Act 2003). In this privacy policy, we inform you about the most important aspects of data processing within the framework of https://abc-zentrum.at

Contacting us:
When you contact us via our website or email, the data you provide will be stored by us for six months for the purpose of processing your request and in case of follow-up questions. We will not share this data without your consent.

Contact form on the website (for course registration):
You can send us inquiries about our services or general inquiries via a contact form on the website; this data will then be used to answer your inquiry or to initiate a contract.

We store the data for a period of 7 years after the end of the financial year in which a fulfilled contract is terminated, or it turns out that no contract will be concluded, in particular to be able to comply with tax retention obligations and as long as warranty and damage claims make it necessary for the data to be processed.

You are not obligated to provide the data. If you do not provide the data, we will be unable to process your request.

Data Storage:
Please note that your name, telephone number, and email address will be stored for communication purposes. Data processing is based on the legal provisions of Section 96 Paragraph 3 of the German Telecommunications Act (TKG) and Article 6 Paragraph 1 Letter a or b of the GDPR.

Cookies:
Our website uses cookies. These are small text files that are stored on your device by your browser. Some cookies remain stored on your device until you delete them. They allow us to recognize your browser on your next visit. If you do not wish this, you can configure your browser to inform you about the setting of cookies and only allow them in individual cases. Disabling cookies may limit the functionality of our website.

Google Analytics:
This website uses functions of the web analytics service Google Analytics. The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Google Analytics uses targeted cookies. More information about how Google Analytics handles user data can be found in Google’s privacy policy: https://support.google.com/analytics/answer/6004245?hl=de

You can prevent Google from collecting and processing data generated by the cookie and related to your use of the website by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de

Alternatively, you can prevent Google Analytics from collecting your data by clicking on the following link. This will set an opt-out cookie that prevents the collection of your data on future visits to this website. Disable Google Analytics

Google Analytics Privacy Policy

What is Google Analytics?

We use the Google Analytics (GA) tracking tool from the American company Google Inc. on our website. For the European Economic Area, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is responsible for all Google services. Google Analytics collects data about your actions on our website. For example, if you click on a link, this action is stored in a cookie and sent to Google Analytics. The reports we receive from Google Analytics help us to better tailor our website and services to your needs. Below, we explain the tracking tool in more detail, focusing on what data is stored and how you can prevent this.

Google Analytics is a tracking tool used to analyze website traffic. For Google Analytics to function, a tracking code is embedded in our website’s code. When you visit our website, this code records various actions you perform. Once you leave our website, this data is sent to and stored on Google Analytics servers.

Google processes the data and we receive reports about your user behavior. These may include, among other things, the following reports:

Audience reports: Audience reports help us get to know our users better and understand more precisely who is interested in our service.
Advertising reports: Advertising reports allow us to analyze and improve our online advertising more easily.
Acquisition reports: Acquisition reports provide us with helpful information on how we can attract more people to our service.
Behavior reports: Here we learn how you interact with our website. We can track your path on our site and which links you click. Conversion reports: A conversion is a process in which you perform a desired action as a result of a marketing message. For example, when you go from being a website visitor to a customer or newsletter subscriber. These reports help us understand how our marketing efforts are resonating with you. This is how we aim to increase our conversion rate. Real-time reports: Here we always know immediately what is happening on our website. For example, we can see how many users are currently reading this text.

Why do we use Google Analytics on our website?

Our goal with this website is clear: We want to offer you the best possible service. The statistics and data from Google Analytics help us achieve this goal.

The statistically analyzed data gives us a clear picture of our website’s strengths and weaknesses. On the one hand, we can optimize our site so that it’s easier for interested people to find it on Google. On the other hand, the data helps us understand you, our visitors, better. We therefore know exactly what we need to improve on our website to offer you the best possible service. The data also helps us to make our advertising and marketing efforts more targeted and cost-effective. After all, it only makes sense to show our products and services to people who are interested in them.

What data does Google Analytics store?

Google Analytics uses a tracking code to create a random, unique ID that is linked to your browser cookie. This allows Google Analytics to recognize you as a new user. The next time you visit our site, you will be recognized as a returning user. All collected data is stored along with this user ID. This is what makes it possible to analyze pseudonymous user profiles.

To analyze our website with Google Analytics, a property ID must be inserted into the tracking code. The data is then stored in the corresponding property. For every newly created property, the Google Analytics 4 property is used by default. Alternatively, you can also create the Universal Analytics property. Data is stored for varying lengths of time depending on the property used.

Your interactions on our website are measured using identifiers such as cookies and app instance IDs. Interactions are all types of actions you perform on our website. If you also use other Google systems (such as a Google account), data generated via Google Analytics may be linked to third-party cookies. Google does not share Google Analytics data unless we, as the website operator, authorize it. Exceptions may occur if required by law.

The following cookies are used by Google Analytics:

Name: _ga

Value: 2.1326744211.152112508352-5

Purpose: By default, analytics.js uses the _ga cookie to store the user ID. Its primary function is to distinguish website visitors.

Expiry date: after 2 years

Name: _gid

Value: 2.1687193234.152112508352-1

Purpose: The cookie also serves to distinguish website visitors.

Expiry date: after 24 hours

Name: _gat_gtag_UA_

Value: 1

Purpose: Used to reduce the request rate. If Google Analytics is deployed via Google Tag Manager, this cookie is named _dc_gtm_.

Expiry date: after 1 minute

Name: AMP_TOKEN

Value: not specified

Purpose: The cookie contains a token that can be used to retrieve a user ID from the AMP Client ID service. Other possible values indicate a logout, a request, or an error.

Expiry date: after 30 seconds up to one year

Name: __utma

Value: 1564498958.1564498958.1564498958.1

Purpose: This cookie allows us to track your behavior on the website and measure performance. The cookie is updated each time information is sent to Google Analytics.

Expiry date: after 2 years

Name: __utmt

Value: 1

Purpose: This cookie is used like _gat_gtag_UA_ to throttle the request rate.

Expiry date: after 10 minutes

Name: __utmb

Value: 3.10.1564498958

Purpose: This cookie is used to determine new sessions. It is updated each time new data or information is sent to Google Analytics.

Expiry date: after 30 minutes

Name: __utmc

Value: 167421564

Purpose: This cookie is used to establish new sessions for returning visitors. It is a session cookie and is only stored until you close your browser.

Expiry date: After closing the browser

Name: __utmz

Value: m|utmccn=(referral)|utmcmd=referral|utmcct=/

Purpose: This cookie is used to identify the source of visitor traffic to our website. In other words, the cookie stores where you came from. This could be another website or an advertisement.

Expiry date: after 6 months

Name: __utmv

Value: not specified

Purpose: This cookie is used to store user-defined data. It is updated whenever information is sent to Google Analytics.

Expiry date: after 2 years

Note: This list is not exhaustive, as Google frequently changes its choice of cookies.

Here we show you an overview of the most important data collected with Google Analytics:

Heatmaps: Google creates so-called heatmaps. These heatmaps show exactly which areas you click on. This gives us information about where you are on our website.

Session duration: Google defines session duration as the time you spend on our site without leaving the page. If you have been inactive for 20 minutes, the session ends automatically.

Bounce rate: A bounce occurs when you view only one page on our website and then leave our website.

Account creation: When you create an account or place an order on our website, Google Analytics collects this data.

IP address: The IP address is only displayed in abbreviated form so that no unique identification is possible.

Location: Your country and approximate location can be determined via your IP address. This process is also known as IP geolocation.

Technical information: This includes, among other things, your browser type, your internet service provider, and your screen resolution.

Source of origin: Google Analytics; we are of course also interested in which website or advertisement you came to our site via.

Other data includes contact information, any ratings, media playback (e.g., when you play a video on our site), sharing content via social media, or adding items to your favorites. This list is not exhaustive and serves only as a general guide to data storage by Google Analytics.

How long and where will the data be stored?

Google has distributed its servers all over the world. Most of these servers are located in America, and consequently, your data is mostly stored on American servers. You can find detailed information about the locations of Google’s data centers here: https://www.google.com/about/datacenters/locations/?hl=de

Your data is distributed across various physical storage devices. This has the advantage of faster data retrieval and better protection against manipulation. Each Google data center has corresponding emergency backup programs for your data. Even if, for example, Google’s hardware fails or natural disasters disable servers, the risk of a service interruption at Google remains low.

The data retention period depends on the properties used. When using the newer Google Analytics 4 properties, the retention period for your user data is fixed at 14 months. For other event data, we have the option to choose a retention period of either 2 or 14 months.

For Universal Analytics properties, Google Analytics has a default user data retention period of 26 months. After this period, your user data is deleted. However, we have the option to choose the user data retention period ourselves. We have five options available for this:

Deletion after 14 months
Deletion after 26 months Deletion after 38 months Deletion after 50 months No automatic deletion

Additionally, there is the option to have data deleted only if you do not visit our website within the period we have selected. In this case, the retention period will be reset each time you visit our website again within the specified period.

Once the specified period has expired, the data is deleted once a month. This retention period applies to your data that is linked to cookies, user recognition, and advertising IDs (e.g., cookies from the DoubleClick domain). Report results are based on aggregated data and are stored separately from user data. Aggregated data is a combination of individual data points into a larger unit.

How can I delete my data or prevent data storage?

Under European Union data protection law, you have the right to access, update, delete, or restrict the processing of your data. You can prevent Google Analytics from using your data by using the browser add-on to deactivate Google Analytics JavaScript (ga.js, analytics.js, dc.js). You can download and install the browser add-on from https://tools.google.com/dlpage/gaoptout?hl=de. Please note that this add-on only deactivates data collection by Google Analytics.

If you wish to disable, delete or manage cookies in general, you will find the corresponding links to the respective instructions for the most well-known browsers under the section “Cookies”.

Legal basis

The use of Google Analytics requires your consent, which we obtained via our cookie popup. According to Art. 6 para. 1 lit. a GDPR (consent), this consent constitutes the legal basis for the processing of personal data, such as that which may occur when collected by web analytics tools.

In addition to obtaining your consent, we have a legitimate interest in analyzing website visitor behavior to improve our services both technically and economically. Using Google Analytics, we can identify website errors, detect attacks, and improve efficiency. The legal basis for this is Article 6(1)(f) GDPR (legitimate interests). However, we only use Google Analytics if you have given your consent.

Google also processes your data in the USA, among other locations. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfers to the USA. This can entail various risks to the lawfulness and security of data processing.

Google uses so-called Standard Contractual Clauses (Article 46, paragraphs 2 and 3 of the GDPR) as the basis for processing data with recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, and especially the USA) or for transferring data to such countries. Standard Contractual Clauses (SCCs) are template agreements provided by the European Commission and are designed to ensure that your data complies with European data protection standards even when it is transferred to and stored in third countries (such as the USA). These clauses oblige Google to maintain the European level of data protection when processing your relevant data, even if the data is stored, processed, and managed in the USA. These clauses are based on an implementing decision of the European Commission. You can find the decision and the corresponding Standard Contractual Clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

The Google Ads Data Processing Terms, which refer to the standard contractual clauses, can be found at https://business.safety.google/intl/de/adsprocessorterms/.

We hope we have provided you with the most important information regarding data processing by Google Analytics. If you would like to learn more about the tracking service, we recommend these two links: https://marketingplatform.google.com/about/analytics/terms/de/ and https://support.google.com/analytics/answer/6004245?hl=de.

Data Processing Agreement (DPA) Google Analytics

In accordance with Article 28 of the General Data Protection Regulation (GDPR), we have concluded a data processing agreement (DPA) with Google. You can find out exactly what a DPA is and, above all, what it must contain in our general section “Data Processing Agreement (DPA).”

This agreement is legally required because Google processes personal data on our behalf. It stipulates that Google may only process data received from us according to our instructions and must comply with the GDPR. You can find the link to the data processing agreement at https://business.safety.google/intl/de/adsprocessorterms/

Google Analytics reports on demographics and interests

We have enabled advertising reporting features in Google Analytics. The demographic and interest reports contain information about age, gender, and interests. This allows us to gain a better understanding of our users without being able to attribute this data to individual persons. You can learn more about the advertising features at https://support.google.com/analytics/answer/3450482?hl=de_AT&utm_id=ad.

You can opt out of the use of your Google account activity and information by unchecking the box under “Ad settings” at https://adssettings.google.com/authenticated.

E-commerce analysis

To conduct a comprehensive analysis of our website, we use the web analytics tool Google Analytics, including its e-commerce measurement features. These allow us to examine in detail the interaction behavior of our valued customers, including you. E-commerce measurement focuses primarily on purchasing behavior. Based on the data we gather, we can better tailor and optimize our service to your needs and expectations. Furthermore, we can target our online advertising efforts more effectively, ensuring that only people genuinely interested in our products or services see our ads.

E-commerce measurement captures various pieces of information, such as orders placed, the time until a product is purchased, the average order value, and shipping costs. This data can be collected and stored under a unique ID to enable comprehensive analysis.

Google Analytics Google Signals Privacy Policy

We have enabled Google Signals in Google Analytics. This activation updates existing Google Analytics features (such as advertising reports, remarketing, cross-device reports, and interest and demographic reports) to provide aggregated and anonymized data about you. This only happens if you have allowed personalized ads in your Google account.

A key feature of Google Signals is its cross-device tracking capability. This allows your data to be analyzed across multiple devices. For example, if you view a product on our website using your smartphone and later purchase it using your laptop, Google recognizes this thanks to the activation of Google Signals. This feature enables us to run cross-device remarketing campaigns that would otherwise be impossible. This means we can also present our offers to you on other websites.

Furthermore, Google Analytics uses Google Signals to collect additional visitor data such as location, search history, YouTube history, and information about your actions on our website. This data provides us with better advertising reports and more useful information about your interests and demographic characteristics. These include, for example, your age, language, location, and gender. Social criteria such as occupation, marital status, and income are also taken into account. All of these characteristics help us define target audiences in Google Analytics.

These reports allow us to better understand your behavior, preferences, and interests. This enables us to optimize and tailor our services and products for you. Please note that this data is deleted by default after 26 months. It is important to emphasize that this data collection only occurs if you have enabled personalized advertising in your Google account. This data is always aggregated and anonymous and never includes data relating to individual users. You can manage or delete this data in your Google account.

Google Analytics in consent mode

Depending on your consent, Google Analytics will process your personal data in so-called consent mode. You can choose whether or not to allow Google Analytics cookies. This also determines which of your data Google Analytics is permitted to process. This collected data is primarily used to measure user behavior on the website, display targeted advertising, and provide us with web analytics reports. You typically consent to data processing by Google via a cookie consent tool. If you do not consent to data processing, only aggregated data will be collected and processed. This means that data cannot be associated with individual users, and therefore no user profile is created. You can also choose to consent only to statistical measurement. In this case, no personal data is processed and consequently it is not used for advertising or advertising success measurement.

Google Analytics IP anonymization

We have implemented IP address anonymization for Google Analytics on this website. This feature was developed by Google to ensure that this website complies with applicable data protection regulations and the recommendations of local data protection authorities, particularly where the storage of complete IP addresses is prohibited. The anonymization or masking of the IP address takes place as soon as the IP addresses arrive in the Google Analytics data collection network and before any data is stored or processed.

More information about IP anonymization can be found at https://support.google.com/analytics/answer/2763052?hl=de.

Google Remarketing Privacy Policy

We also use Google Remarketing, an advertising analytics tool, on our website. This service is provided by Google Inc., a company based in the USA. For the European region, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is responsible for all Google services.

It is important to note that, according to the European Court of Justice, there is currently no adequate level of data protection for data transfers to the USA. This can pose potential risks to the lawfulness and security of data processing.

To ensure that your data complies with European data protection standards even when received by recipients in third countries (outside the European Union, Iceland, Liechtenstein, Norway, and especially the USA) or when data is transferred to these countries, Google uses so-called Standard Contractual Clauses (SCCs) pursuant to Article 46, paragraphs 2 and 3 of the General Data Protection Regulation (GDPR). These clauses are templates created by the European Commission and guarantee that your data is protected even when it is transferred to and stored in third countries (such as the USA). Through these clauses, Google commits to maintaining the European level of data protection when processing your relevant data, even if the data is stored, processed, and managed in the USA. These clauses are based on an implementing decision of the European Commission. You can find the decision and the corresponding Standard Contractual Clauses at the following link: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

Google offers a data processing agreement pursuant to Article 28 of the GDPR, which serves as the legal basis for our customer relationship with Google. This agreement is based on the EU Standard Contractual Clauses. You can find the terms of the data processing agreement here: https://business.safety.google/intl/de/adsprocessorterms/

Further information on the data processed by Google Remarketing can be found in the privacy policy at https://policies.google.com/privacy?hl=de.

Tag Manager Privacy Policy

What is the Google Tag Manager?

We use Google Tag Manager from Google Inc. on our website. Within the European Economic Area, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is responsible for all Google services. Google Tag Manager is a helpful marketing tool from Google. It allows us to centrally integrate and manage code snippets from various tracking tools that we use on our website.

In this privacy policy, we would like to explain to you exactly what the Google Tag Manager is, why we use it, and how data is processed.

The Google Tag Manager is an organizational tool that allows us to centrally integrate and manage website tags via a user interface. Tags are small snippets of code that, for example, record (track) your activity on our website. This is achieved by integrating JavaScript code snippets into our website’s source code. The tags often originate from internal Google products like Google Ads or Google Analytics, but tags from other companies can also be integrated and managed via the manager. These tags have various functions. They can collect browser data, provide data to marketing tools, integrate buttons, set cookies, and track users across multiple websites.

Why do we use Google Tag Manager for our website?

Organization is key to success! And that also applies to maintaining our website. To optimize our website for you and all those interested in our products and services, we need various tracking tools, such as Google Analytics. The data these tools collect shows us what interests you most, where we can improve our services, and which target groups we should reach. For this tracking to work, we need to integrate the corresponding JavaScript code into our website. We could, in principle, insert each individual code snippet from the various tracking tools separately into our source code. However, this would be very time-consuming and easily become confusing. That’s why we use Google Tag Manager. We can easily integrate the necessary scripts and manage them from one central location. Google Tag Manager also offers a user-friendly interface that requires no programming knowledge. This allows us to keep track of our tags and bring order to the tag jungle.

What data does the Google Tag Manager store?

The Tag Manager itself is a domain that does not set cookies or store any data. It merely acts as the “manager” of the implemented tags. The actual data is collected by the individual tags of the various web analytics tools. The Google Tag Manager essentially forwards the data to the respective tracking tools and does not store it.

However, the situation is different with the embedded tags of various web analytics tools, such as Google Analytics. Depending on the analytics tool, various data about your online behavior are typically collected, stored, and processed using cookies. You can find more information about this in our privacy policies for the individual analytics and tracking tools we use on our website.

In the Tag Manager account settings, we have allowed Google to receive anonymized data from us. This data relates exclusively to the use of our Tag Manager and not to your data stored via the code snippets. We allow Google and other partners to receive selected data in anonymized form. We therefore consent to the anonymous sharing of our website data. Despite extensive research, we have not been able to determine exactly which aggregated and anonymous data is shared. In any case, Google removes all information that could identify our website. The data is collected along with hundreds of other anonymous website data points and used for benchmarking to create user trends. Benchmarking compares our own results with those of our competitors. Based on the information gathered, we can optimize our processes.

How long and where will the data be stored?

When Google stores data, it is stored on Google’s own servers worldwide. Most servers are located in the USA. More detailed information about the locations of Google’s servers can be found at https://www.google.com/about/datacenters/locations/?hl=de. For information on the storage duration of individual tracking tools, please refer to the respective tool’s individual privacy policy.

How can I delete my data or prevent data storage?

The Google Tag Manager itself does not set cookies, but manages tags from various tracking websites. Detailed information on how to delete or manage your data can be found in our privacy policies for the individual tracking tools.

Please note that when using this tool, your data may also be stored and processed outside the European Union. Most third countries (including the USA) are considered unsafe under current European data protection law. Data may not simply be transferred to, stored, and processed in unsafe third countries unless appropriate safeguards (such as EU Standard Contractual Clauses) are in place between us and the non-European service provider.

Legal basis

The use of Google Tag Manager requires your consent, which we obtained via our cookie popup. This consent forms the legal basis for the processing of personal data that may occur when using web analytics tools, in accordance with Article 6(1)(a) GDPR (consent).

In addition to your consent, we have a legitimate interest in analyzing the behavior of visitors to our website and in improving our services both technically and economically. The Google Tag Manager allows us to increase our efficiency. The legal basis for this is Article 6(1)(f) GDPR (legitimate interest). However, we only use the Google Tag Manager if you have given your consent.

Google processes your data in the USA, among other locations. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfers to the USA. This can entail various risks to the lawfulness and security of data processing.

Google uses standard contractual clauses (Article 46, paragraphs 2 and 3 of the GDPR) for data processing with recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, and especially the USA) or when transferring data to these countries. These standard contractual clauses are model clauses provided by the European Commission and are designed to ensure that your data complies with European data protection standards even when it is transferred to and stored in third countries (such as the USA). Through these clauses, Google commits to maintaining the European level of data protection when processing your relevant data, even if the data is stored, processed, and managed in the USA. These clauses are based on an implementing decision of the European Commission. You can find the decision and the corresponding standard contractual clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de.

The Google Ads data processing terms, which are referenced in the Google Ads Data Processing Terms, can be found at: https://business.safety.google/intl/de/adsprocessorterms/

Source: Created with the privacy policy generator from AdSimple

Data processing agreement:
We have concluded a data processing agreement with Google.

IP Anonymization:
We use the “Activate IP anonymization” function on this website. This means that your IP address is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity, and to provide other services relating to website activity and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.

Your rights:
You have the fundamental rights to information, rectification, erasure, restriction of processing, data portability, withdrawal of consent, and objection. If you believe that the processing of your data violates data protection law or that your data protection rights have otherwise been infringed, you can report this to the supervisory authority. In Austria, this is the Data Protection Authority.

You can reach us using the following contact details

abc Erwachsenenbildung GmbH
Mariannengasse 1/12
A-1090 Wien
office@abc-zentrum.at